A Word About Filters

The other day we were talking with a man who told us he tried a competitor’s 15,000 mile synthetic oil in his car and didn’t like it. “I ran it for 15,000 miles and then I had it analyzed,” he said. “It came back 5,000 miles over its useful life.”

Charles and I were happy to hear this because we know the competition can’t do what AMSOIL can do. But then he admitted that he ran the entire 15,000 miles on a cheap 3,000 mile filter. Well geez Louise, if you aren’t going to filter your oil, how do you expect it to perform?

Without proper filtration, even the best oil in the world will quickly turn into junk. You can take a cup of pure liquid gold, throw in a handful of mud, stir it around, and all you’ve got left is pure liquid gold junk!

I almost felt sorry for our competition on this one, because they really weren’t given a fair chance. (But then again if you make mediocre oil, you probably only deserve a mediocre chance.)

My point is this: Your oil is only as good as your filtration. That’s why AMSOIL makes the best filters in the world, so you can use them to filter the best oil in the world.

Try them. You’ll see.

Some Stuff to Know About Brake Fluid

Lately, all the talk among AMSOIL dealers has been about brake fluid. I couldn’t do any of the talking because I didn’t know anything about brake fluid. So I did some research and here’s what I found.

Most passenger vehicles have hydraulic brakes. The brakes are connected to the brake pedal by hydraulic lines filled with brake fluid (It’s actually more complicated than that with something called a vacuum assist module and a master cylinder and a slave cylinder and a brake rotor, but that’s more information than I needed.)

Have you ever hit your brake pedal with your foot and it went too far? Or felt kind of spongy? Apparently that’s because your brake fluid is not acting right. It has either melted, or vaporized, or leaked out or something and you’re in big trouble.

According to AMSOIL, there are two things that make brake fluids fail. They may have gotten so hot that they began to boil and vaporize, or moisture may have gotten into them, causing loss of lubrication and corrosion protection.

AMSOIL has just introduced two new products, DOT 3 and DOT 4 brake fluid, and like everything AMSOIL, they are pretty much the best you can buy. They have an unbelievably high boiling point so you don’t have to worry about that, and they also absorb moisture and hold it in suspension so you don’t have to worry about that.

One other thing. It seems that you are supposed to change your brake fluid every 24 months. I did not know that. I guess I’ll be ordering some AMSOIL brake fluid!

I Made up a Rhyme About AMSOIL

My engine is really a mess.
My fuel mileage couldn’t be less.
It’s AMSOIL I need.
To get up to speed.
And give me relief from this stress.

Myth #3 – If You Could Call It That

AMSOIL 100% synthetic motor oils are recommended for 25,000 miles or one year under normal driving conditions.

Some people just can’t handle that information.

The craziest excuse we hear is the one I’m calling Myth #3. It goes something like this: “My granddaddy changed his oil every 3,000 miles and my daddy changed his oil every 3,000 miles, and if that’s good enough for them, it’s good enough for me.”

If that’s your excuse, I’ve got two things to say to you.

1. Your granddaddy must have been a really smart man. He followed the best advice he had at the time and he took good care of his vehicles.

2. He sounds like the kind of man who would have wanted to learn about new ways to save money and better ways to take care of his stuff.

If your granddaddy were alive today I think he would say to you: “Son, get your head out of your butt and listen to this lady, she makes good sense.”

And he would be right.

Myth #2 – Changing to AMSOIL Will Void My Warranty

My sister was thinking about changing her truck over to AMSOIL. Some guy she knows told her not to do it. “It will void your warranty,” he said.

We hear this a lot and it’s nonsense, so I’m naming it Myth #2.

Manufacturers’ warranties require the use of oils that meet certain API Service Classifications. AMSOIL meets those requirements. AMSOIL probably exceeds those requirements.

My sister changed to AMSOIL anyway. Her truck runs better. She gets better gas mileage. She’s saving tons of money by avoiding constant oil changes. She was so happy with her new AMSOIL that she put it in her motorcycle too.

“What did you tell the “warranty” guy?” I asked her.
“I haven’t seen him for a while,” she said, “his car’s been in the shop.”

Myth #1 – Synthetics Cause Oil Leaks

We’ve recently moved back home to Arkansas after several years away, so there are lots of new people to meet. Invariably, someone will ask us what we do, and Charles and I will just look at each other and smile. “We have a small business and we sell synthetic lubricants,” I will say. That’s all it takes. Someone will say “Really!” and then we spend the next twenty-or-so minutes talking about synthetics.

It’s amazing what people don’t know about synthetics. The other day someone said to me, “Oh, that’s that fake oil.”

I don’t even know how to reply to that.

It was all I could do to keep from rolling my eyes.

The comment we hear most often seems to be “If you change to synthetic oil, you will get an oil leak.” People actually believe this! I did some research and I found out that this absolutely will not happen, at least not if you use AMSOIL synthetics. Here’s what AMSOIL has to say about it:

“In modern vehicles, there is no risk of AMSOIL motor oil leaking. In fact, AMSOIL motor oil is fully compatible with modern seal materials. It is properly formulated to condition seals, keeping them pliable to prevent leakage.”

So that shoots down common myth #1. AMSOIL doesn’t cause oil leaks, it prevents them. Got an oil leak? Don’t you wish you were using AMSOIL?

A Few Words About A. J. Amatuzio

AMSOIL was founded by a fiery gentleman named A. J. Amatuzio. I met Mr. Amatuzio once at an AMSOIL dealer meeting in Florida, and as long as I live, I will never forget him. He’s not what I would call a big man. In fact, if you dropped him in a bathtub, he wouldn’t displace much water. But when you’re in his presence he’s absolutely larger than life.

AMSOIL dealers love Mr. Amatuzio. When we gather for a convention, he’s the star attraction. Why do we love him?

Because he had a vision and he stood up against insurmountable odds to turn his vision into reality…the American Dream.

Because he guides a company that refuses to cut corners or sacrifice quality to cost.

Because his efforts have created a livelihood, not only for himself and his family, but for each one of us. Hundreds of AMSOIL dealers across the U. S. and Canada work for themselves, doing what they love, in businesses that provide a good living, simply because Mr. Amatuzio had a vision.

As far as I know, it’s not his birthday. And no, he didn’t die. I just woke up this morning thinking about him and I wanted to tell him “Thanks, Al.”

DeAnn Almond